In 24 hours their new single became the most viewed music video in history, watched 78 million times – providing a glimpse into a raging Australian devotion to Korean TV, fashion, food and even the language, explains Asian Studies expert Tom Baudinette.

Source: Do you know BTS? How K-pop superstars reveal Aussie love affair with Korean culture

Also published in a slightly re-edited form here: Why Young Aussies Are Obsessed with Korean Popular Culture